Mondelez Unwraps $80M Investment to Boost Toblerone Production in Slovakia
Mondelez International is investing nearly $80 million to enhance production capacity at its chocolate plant in Bratislava, Slovakia, with a focus on expanding its premium Toblerone brand. The move positions the site as a critical hub for the global supply of Toblerone, reflecting the confectionery giant’s long-term strategy to scale up operations in the premium chocolate segment.
The investment will target infrastructure upgrades and new production capabilities, with the modernized line expected to become operational in 2025. Mondelez aims to increase manufacturing efficiency and flexibility, aligning with evolving consumer demand for high-quality confections and supporting its sustainable growth ambitions.
“This investment strengthens our manufacturing network and supports our strategy to lead in chocolate through a globally recognized premium brand like Toblerone,” said Sandra Barteczko, SVP Mondelez Europe Supply Chain. The Bratislava plant already produces 73% of Toblerone’s global volume, and this enhancement will further consolidate its role as the flagship site for the brand.
The project will also create around 60 new jobs and enable the introduction of new packaging and product innovations tailored to local and regional markets. The company reports that the factory already runs on 100% renewable electricity, underscoring Mondelez’s commitment to sustainable and responsible production practices.
Market analysts note that this expansion underscores broader trends across the FMCG sector, where premiumisation and operational agility are driving capital investment decisions. As consumers continue to gravitate toward indulgent treats with elevated brand appeal, manufacturers are responding with facility upgrades and product innovation strategies to capture and maintain market share.
Mondelez has made similar strategic investments across its global network in recent years, including enhancements to manufacturing sites in Poland, the UK, and India, signaling an aggressive push to scale high-margin segments and reinforce supply chain resilience.
As the premium chocolate category continues to outperform mainstream offerings, Mondelez’s Bratislava expansion is poised to play a key role in meeting strong international demand for Toblerone and fortifying the company’s leadership in the global confectionery market.