Kraft Heinz Expands Jell-O Brand with Oatmilk-Based Dessert Line
Kraft Heinz is making a strategic move into the plant-based dessert space with the launch of its first oatmilk-based pudding under the iconic Jell-O brand. The new offering marks the brand’s entry into non-dairy desserts, signaling a broader shift in product development aligned with growing consumer demand for alternative dairy options.
The new Jell-O Oatmilk Chocolate Pudding combines the creamy texture consumers expect from traditional pudding with the benefits of oatmilk. The launch responds to a clear market trend: heightened interest in plant-based indulgence that doesn’t compromise on taste. With plant-based food sales reaching $8 billion in the U.S. and growing year-over-year, this expansion positions Kraft Heinz to tap into a highly lucrative segment of the FMCG market.
According to Kraft Heinz, the development process focused on flavor and texture, ensuring a dessert experience that rivals traditional dairy-based options. The introduction also strategically leverages Jell-O’s nostalgic brand equity while resonating with both health-conscious and flexitarian consumers.
The oatmilk pudding is available in two-packs of single-serve cups. Initial retail partners include major grocery chains, with national distribution anticipated. This move follows Kraft Heinz’s broader innovation roadmap, which emphasizes scaling its brands through contemporary, better-for-you formats.
As more consumers seek to reduce dairy consumption for health or environmental reasons, large-scale manufacturers like Kraft Heinz are under pressure to adapt. The launch of Jell-O Oatmilk Pudding represents a proactive approach to portfolio diversification and category reinvention in the legacy dessert aisle.
Industry analysts will be watching closely to see how the new SKU performs at shelf and whether it sparks further innovation in adjacent categories. As the battle for plant-based indulgence escalates, Kraft Heinz is setting a precedent by modernizing a heritage brand through on-trend innovation that speaks directly to today’s evolving consumer demands.