PepsiCo Engages with Civil Rights Leader Over DEI Strategy Following Supreme Court Ruling
PepsiCo recently met with civil rights activist Rev. Al Sharpton to discuss the company’s current approach to diversity, equity, and inclusion (DEI), amid growing scrutiny over corporate DEI programs in the wake of the U.S. Supreme Court’s 2023 ban on affirmative action in college admissions.
The meeting, which included Sharpton and top PepsiCo executives, was prompted by concerns that leading U.S. companies may be scaling back DEI initiatives. Sharpton and the National Action Network have called for corporate accountability and engagement following the Court’s decision, which has emboldened criticism and legal threats against workplace diversity programs.
During the discussions, PepsiCo reaffirmed its commitment to diversity goals, particularly those regarding Black representation and support. The beverage and snacks giant had previously pledged to invest more than $400 million over five years as part of its Racial Equality Journey, aiming to promote internal equity and support Black communities through education, employment, and business partnerships.
However, PepsiCo declined to confirm how much of that $400 million commitment has been fulfilled to date, a key concern for Sharpton, who emphasized the importance of transparency and delivery on promises. “We are not asking for anything new, just for companies to follow through on what they said they would do,” Sharpton stated following the meeting.
Industry-wide, DEI programs are under increasing legal and political pressure. Republican attorneys general from 13 states signed a letter warning Fortune 100 companies, including PepsiCo, that race-based employment practices could violate civil rights laws. At the same time, progressive organizations and ministers are demanding accountability and sustained focus on racial equity strategies.
FMCG companies face rising stakeholder expectations to balance social responsibility with risk mitigation. PepsiCo’s engagement with Sharpton signals an effort to navigate these pressures while maintaining consumer and community trust—particularly vital in a sector where brand perception directly impacts consumer loyalty and partner relationships.
Further meetings between corporate leaders and advocacy groups are expected in the coming weeks as the industry reassesses its DEI frameworks under heightened scrutiny. For FMCG executives, this evolving landscape presents both reputational risks and potential for leadership in inclusive growth.