Unilever to Invest $800 Million in Key FMCG Manufacturing Expansion in Mexico
Unilever has announced a significant $800 million investment in Mexico’s Nuevo León state, marking a major expansion of its manufacturing capabilities in North America. The move underscores Mexico’s growing importance as a strategic hub for global FMCG operations, enhancing supply chain resilience and regional capacity.
This investment will focus on expanding Unilever’s production facility in Salinas Victoria, near Monterrey. The upgraded site will specialize in manufacturing personal care and home care products, with state-of-the-art automation and ecological technologies aimed at boosting efficiency and sustainability. Operations at the enhanced facility are scheduled to begin in 2024.
The expansion is expected to generate around 1,200 new jobs, providing a significant boost to the local economy and reinforcing Unilever’s commitment to inclusive growth and sustainable development. The company has emphasized that the investment will also foster local talent and supplier networks, strengthening Mexico’s role in Unilever’s regional supply chain.
This move is part of Unilever’s broader strategy to localize manufacturing, reduce reliance on long-haul logistics, and better serve high-growth markets across the Americas. With growing consumer demand for personal care and home hygiene products, this capacity increase positions the company to meet market needs more efficiently while supporting its global sustainability goals.
Nuevo León’s government has welcomed the investment, citing it as a testament to the region’s skilled workforce, infrastructure, and business-friendly environment. The state has recently seen a wave of nearshoring investments from multinational companies seeking to streamline operations closer to key markets, particularly the United States.
For FMCG professionals, this development highlights the accelerating trend of regional manufacturing hubs designed to respond quickly to market shifts, optimize supply chain flows, and adhere to evolving sustainability standards. As companies like Unilever invest in automation and environmental innovation at scale, the competitive landscape for production footprint and logistics capabilities continues to evolve.