Those who invested in Unilever (LON:ULVR) three years ago are up 48%

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Unilever Faces Shareholder Pressure as Revenue Growth Slows

Unilever (LON:ULVR) is under increasing scrutiny from investors as the company grapples with sluggish revenue growth and underwhelming shareholder returns. Over the past five years, the FMCG giant’s share price has declined by 13%, significantly underperforming the broader market.

While Unilever has delivered annual earnings per share (EPS) growth of 5.4% during the same period, this performance has failed to translate into sustained share price appreciation. The gap between earnings growth and share value suggests declining investor confidence, particularly in light of the global competitive landscape and evolving consumer behaviors.

Recent returns further underscore the company’s challenges. Over the past 12 months, Unilever’s total shareholder return—including dividends—stands at just 0.2%, with the share price dropping by 5.1%. These figures reflect mounting concerns over the company’s ability to generate momentum amid inflationary pressures, weaker volume growth, and shifting market dynamics.

Unilever’s brand portfolio spans key consumer segments, including food, home care, and personal care, but market watchers are questioning whether the business has kept pace with faster-moving rivals. Although the group continues to pay a steady dividend—providing some cushion for long-term investors—capital appreciation remains elusive.

The company’s management has signaled an intent to simplify operations and focus on core growth categories, but investors appear to be looking for more decisive action and clearer performance indicators. With intense competition from both legacy brands and emerging disruptors, margin management and product innovation will be critical in reinvigorating market confidence.

For FMCG stakeholders, Unilever’s recent trajectory serves as a signal of broader industry headwinds. Slower growth in mature markets, supply chain uncertainty, and increased cost sensitivity among consumers are pressuring even the most established brands. Navigating these challenges will require not only operational resilience but also sharp portfolio management and customer-centric innovation.

As shareholders watch closely, pressure is mounting for Unilever’s leadership to deliver sustainable top-line growth and stronger returns through a more agile and focused strategic approach.

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