Coca-Cola Europacific’s Tim Marsden Underscores Strategic Supply Chain Transformation
Tim Marsden, Group Director of Procurement CoEs & Sustainability at Coca-Cola Europacific Partners (CCEP), has shed light on the beverage giant’s evolving supply chain strategy, placing a clear emphasis on data-driven decision-making and collaborative innovation. Speaking at the SCM Leaders Forum hosted by Supply Chain Digital, Marsden outlined how integration, standardisation, and sustainability are shaping the future of FMCG supply chains.
CCEP, one of the world’s largest bottlers of Coca-Cola products, has prioritised an end-to-end transformation of its supply chain, with procurement playing a central role. Marsden explained that CCEP has moved from a fragmented, regionally led procurement model to a more centralised, Centres of Excellence (CoE) approach. This shift is designed to maximise value by centralising category expertise, leveraging data analytics, and streamlining supplier engagement.
“Our ambition is to operate with a ‘One Procurement Team’ mindset, underpinned by global standards but locally enabled,” Marsden said. He highlighted that such alignment not only drives efficiency but also enhances resilience and responsiveness across the supply chain network.
A data-first mindset is at the core of CCEP’s transformation. Marsden revealed that analytics are enabling dynamic decision-making, particularly in areas such as risk mitigation, demand forecasting, and scenario planning. Sophisticated modelling tools now help the team assess supplier risk and carbon footprint data in real time, providing greater visibility and agility.
Sustainability remains another key pillar of CCEP’s supply chain agenda. The company’s focus includes reducing Scope 3 emissions by working closely with suppliers across raw materials, packaging, and transportation. “We’re embedding sustainability into every procurement decision,” Marsden said. Strategic supplier partnerships and traceability initiatives are central to this effort.
Marsden also emphasised the importance of cultivating a digital-ready workforce. CCEP is investing in capability-building across its procurement function to ensure that teams can fully harness digital tools and data insights. “Our people need to be empowered to use data to drive value. This isn’t just a technical change—it’s a cultural one,” he added.
As pressure intensifies on FMCG businesses to enhance supply chain resilience, reduce emissions, and manage costs, Marsden’s insights point to a clear industry trend: the convergence of