Per Thau Joins Kwayga Advisory Board to Strengthen FMCG Cross-Border Trade Strategy
Seasoned FMCG and supply chain veteran Per Thau has been appointed to the advisory board of cross-border sourcing platform Kwayga, signaling an acceleration in the company’s strategic growth across European markets.
Thau brings over three decades of leadership experience across major European retail, manufacturing, and distribution businesses. Notably, he served 18 years at Dagrofa, Denmark’s third-largest retail group, including 11 years as CEO. His tenure also includes senior leadership roles with Matas and Dagab, as well as current advisory positions with distribution and logistics firms.
Kwayga’s marketplace platform, which connects verified food and beverage buyers and suppliers, has seen rapid momentum, particularly among supermarkets, manufacturers, importers, and foodservice providers seeking reliable European suppliers. The company reports a 27% increase in successful transactions over the past year, reflecting the growing demand for efficient, compliant cross-border sourcing—especially in categories like dairy, deli, and ambient goods.
In his new advisory capacity, Thau will guide Kwayga’s strategic expansion and commercial development, with a specific focus on supporting large retailers, foodservice providers, and manufacturers in high-demand product categories. His insights are expected to strengthen Kwayga’s presence in markets where sourcing speed and safety compliance are critical to meeting consumer and retailer demands.
Commenting on the appointment, Kwayga noted Thau’s “vast experience and industry network” as key assets in helping “bridge gaps in the European supply chain.” For FMCG professionals navigating evolving regulatory landscapes, increasing localization pressures, and heightened demand for supply chain transparency, Thau’s addition represents a notable strategic move.
The company indicated that further board appointments are forthcoming as it scales its footprint across Europe. This advisory expansion aligns with growing trends among FMCG platforms investing in leadership that combines operational depth with pan-European retail expertise.
Thau’s inclusion reflects the broader shift within the FMCG sector toward digital, transparent, and resilient sourcing solutions—as businesses adapt to consumer expectations and disruption-prone supply chains.