PepsiCo Chief Design Officer Mauro Porcini Steps Down After 12 Years
Mauro Porcini, PepsiCo’s Chief Design Officer, is leaving the company after a 12-year tenure marked by a transformative approach to brand innovation and product experience. His departure signals a significant leadership shift for the FMCG giant as it continues to emphasize design-driven growth.
Impact on PepsiCo’s Brand Evolution
Since joining PepsiCo in 2012, Porcini has played a central role in reshaping the company’s visual identity and consumer engagement. His leadership influenced notable redesigns across PepsiCo’s extensive brand portfolio, including the recent overhaul of the flagship Pepsi branding and other core product lines.
Porcini’s design strategy extended beyond packaging, incorporating a broader brand experience that integrated digital touchpoints, retail activations, and sustainability-driven product iterations. His vision helped establish design as a key strategic function at PepsiCo, reinforcing its relevance in a competitive FMCG landscape.
Future Design Leadership at PepsiCo
PepsiCo has yet to announce Porcini’s successor. The company has confirmed its commitment to continuing an innovation-first approach, ensuring that design remains a critical element in driving consumer engagement and product differentiation.
Porcini’s next career move has not been disclosed, though his impact has set a high benchmark for design leadership within the consumer goods industry. His tenure at PepsiCo underscores the growing importance of aesthetics, functionality, and brand storytelling in shaping consumer loyalty.
What This Means for FMCG Brands
Porcini’s departure highlights the increasing role of design leadership within major FMCG companies. With evolving consumer expectations, brands across the sector are expected to continue prioritizing packaging innovation, digital experience integration, and sustainable design. PepsiCo’s next steps in maintaining its design momentum will be closely watched, offering insights for brands seeking to build stronger connections through visual identity and product experience.