PepsiCo to Acquire Poppi, Expanding Functional Beverage Portfolio
PepsiCo is set to acquire prebiotic soda brand Poppi in a move that strengthens its position in the functional beverage market. The Texas-based startup, which has seen rapid growth in recent years, is expected to enhance PepsiCo’s better-for-you beverage lineup, aligning with evolving consumer preferences for gut-health-focused drinks.
Poppi, co-founded by Allison and Stephen Ellsworth in 2020, has gained traction among health-conscious consumers by offering flavored sodas infused with prebiotic fiber from apple cider vinegar. The brand has benefited from strong retail placement and an effective social media strategy, positioning itself as a leader in the emerging functional soda segment. PepsiCo’s investment follows its previous involvement in Poppi’s early funding rounds through its venture arm, PepsiCo Ventures.
DishLATINO Unveils New AI-Powered Marketing Campaign
DishLATINO is reinforcing its position in the U.S. Hispanic market with an AI-driven advertising campaign aimed at enhancing personalization. The campaign utilizes artificial intelligence to tailor messaging based on consumer preferences, boosting engagement among Spanish-speaking households.
The initiative underscores the growing role of AI in FMCG marketing strategies, with brands increasingly leveraging data-driven insights to optimize ad performance. DishLATINO’s approach aims to deepen connections with its audience while maximizing its return on marketing investment.
More Brand Initiatives Driving FMCG Growth
Several other brands are ramping up their strategies to capture market share. Coca-Cola has introduced new packaging and marketing campaigns targeting Gen Z consumers, emphasizing personalization and premium experiences. Meanwhile, Nestlé has expanded its ready-to-drink coffee offerings by launching new flavors and convenience-focused formats.
In the snacking segment, Mondelez is doubling down on its sustainability commitments, rolling out recyclable packaging for major products in key markets. Additionally, Campbell’s Snacks division continues to innovate with better-for-you formulations, responding to sustained consumer demand for healthier alternatives without compromising on taste.
Implications for Industry Players
The acquisition of Poppi by PepsiCo signals strong industry momentum for functional beverages, particularly those focused on gut health. As consumers increasingly opt for products with added health benefits, major FMCG companies are investing in startups and innovations that align with these trends. Similarly, AI-driven marketing