Unilever’s New CEO Lays Out Strategic Focus in Bid to Regain Investor Confidence
Hein Schumacher, the newly appointed CEO of Unilever, is signaling a sharper focus on performance and profitability as he seeks to win back the confidence of investors. In his first major update since taking the helm in July, Schumacher pledged to deliver “fewer, bigger, and better” innovations across Unilever’s extensive brand portfolio, placing greater emphasis on execution, efficiency, and value creation.
The FMCG giant—which owns brands such as Dove, Hellmann’s, and Ben & Jerry’s—has faced mounting pressure from shareholders following a period marked by underwhelming sales growth and strategic missteps, including an unsuccessful attempt to acquire GlaxoSmithKline’s consumer health unit for £50 billion in 2022. The failed deal prompted criticism over capital allocation and leadership, culminating in the departure of former CEO Alan Jope earlier this year.
Schumacher aims to restore investor trust with a back-to-basics approach. This includes trimming underperforming SKUs, accelerating product innovation only where it adds category compulsion, and strengthening Unilever’s operational execution capabilities. “We are assessing the portfolio rigorously and will make tough calls where appropriate,” he said during the update.
Productivity improvements and cost discipline are also high on the agenda. Schumacher has already initiated changes within the leadership team, including the appointment of Fernando Fernandez as CFO, who will work alongside him to drive a renewed focus on investor returns. The company has reaffirmed its 2023 margin and revenue growth targets, with full-year underlying sales growth forecast at 5–6%.
The investor update comes as Unilever continues to navigate complex market dynamics—including inflationary pressures, supply chain volatility, and growing calls for transparency around ESG commitments. Schumacher reiterated Unilever’s long-term commitment to sustainable growth, but made it clear that financial performance would not be compromised.
While it remains to be seen whether the strategy will deliver the desired turnaround, early market reactions have been cautiously optimistic. Industry analysts view the return to fundamentals and increased accountability as a positive first step for Unilever’s new leadership. For FMCG stakeholders, the signal is clear: the new era at Unilever is focused on disciplined growth, portfolio optimisation, and restoring shareholder value.