Mondelez Invests $77 Million in Swiss Toblerone Facility to Boost Premium Chocolate Production
Mondelez International is investing CHF 74 million (approximately $77.3 million) in its iconic chocolate plant in Bern, Switzerland, to significantly enhance Toblerone production capabilities and reinforce the brand’s premium positioning in global markets.
This strategic investment aims to modernize manufacturing processes, increase automation, and expand capacity at the historic facility, where Toblerone has been produced for over a century. The Bern site will become a Centre of Excellence for premium chocolate, focusing on innovation, product development, and maintaining the high standards associated with Swiss-made confectionery.
“This investment underscores our commitment to the Swiss provenance of Toblerone and our long-term presence in Bern,” said Philip Wilde, Managing Director of Mondelez Europe’s Swiss operations. “By upgrading our operations, we secure the competitiveness of our site and respond to increasing global demand for premium chocolate.”
The enhanced facility will focus on the crafting of Toblerone’s 100g format, a key SKU in the brand’s global portfolio, while also contributing to wider premium chocolate innovation for Mondelez’s global markets. The investment includes the installation of state-of-the-art production technologies and infrastructure upgrades designed to support future manufacturing needs.
As part of the transformation, Bern will play an expanded role in the development and rollout of new formats and seasonal innovations, aligning with growing consumer trends favoring premium, giftable, and indulgent chocolate offerings. Mondelez has emphasized that sustainability and operational efficiency will be core to the plant’s upgrade, supporting the company’s broader environmental and commercial objectives.
This move comes as Mondelez strengthens its strategic focus on core categories like biscuits and chocolate, with premiumization identified as a key growth lever. Toblerone, known for its distinctive triangular shape and honey-almond nougat flavor, remains a flagship brand in the company’s chocolate portfolio, especially in travel retail and e-commerce channels.
The Bern investment follows a trend of global FMCG players reinforcing local heritage brands while streamlining operations for greater agility and innovation. For Mondelez, securing Toblerone’s Swiss identity while modernizing its production capacity reflects a dual strategy of honoring legacy and enabling future growth in one of its most recognized premium brands.