Hindustan Unilever Bolsters Wellness Portfolio with Acquisition of U’nu Ingredients
Hindustan Unilever Limited (HUL) has officially completed its acquisition of Zywie Ventures Private Limited, the maker of U’nu Ingredients, signaling a strategic move into the fast-growing health and wellbeing segment.
The acquisition includes 100% ownership of Zywie Ventures, which operates under the brand name U’nu Ingredients. The Bangalore-based start-up has gained attention for its science-led, plant-based consumer health products that align with rising consumer demand for clean-label and functional nutrition offerings.
The deal forms part of HUL’s long-term focus on expanding its footprint in the health, wellness, and premium segments—areas that have seen increasing traction in the Indian FMCG landscape. The acquisition reflects a broader trend of major FMCG players investing in purpose-driven wellness brands to meet evolving consumer preferences.
Commenting on the development, HUL stated that U’nu Ingredients had already been fully consolidated into its books as of April 2024, and that the transaction would fall under its ‘Nutrition and Health and Wellbeing’ category.
Founded in 2016, U’nu Ingredients has carved out a niche in the clean-label space, offering plant-based formulations backed by scientific research. Its portfolio includes dietary supplements and functional foods designed to support immunity, gut health, skin benefits, and more.
This acquisition is expected to complement HUL’s existing brands by enabling access to new consumer cohorts as well as accelerating innovation in the premium health segment. It also underscores the increasing importance of scientific credibility and label transparency in consumer decision-making.
The move comes amid growing consumer interest in preventive health solutions and personalized wellness products, a trend driven by increasing health awareness post-pandemic. With India’s health and nutrition market projected to grow at a CAGR of over 15% in the next five years, the acquisition positions HUL to capture a larger share of this expanding category.
By integrating U’nu Ingredients into its portfolio, HUL is not only reinforcing its presence in the premium wellness space but also signaling its intent to lead in the formation of a science-backed, consumer-centric nutrition category within India’s FMCG market.