Haldiram’s Delhi and Nagpur Entities Finalize Landmark FMCG Business Merger
Haldiram’s, one of India’s most recognizable household brands in snacks and sweets, has completed the merger of its Delhi and Nagpur-based businesses. The unified entity, now operating under Haldiram Snacks Private Limited (HSPL), brings together two powerhouses in the Indian FMCG space, setting the stage for a more aggressive growth strategy in both domestic and international markets.
The merger formalizes a strategic realignment years in the making, as Haldiram’s Delhi and Haldiram’s Nagpur had previously operated under separate ownership within the same extended family. By consolidating their FMCG operations, the company aims to streamline its product portfolio, optimize production and distribution capabilities, and present a unified brand to consumers and trade partners.
HSPL, the merged entity, will encompass nearly all of Haldiram’s packaged food products across India and select global markets. The family members have agreed on common ownership terms that pool their equity in a combined corporate structure, while management responsibilities will continue to be jointly handled by key leaders from both legacy businesses.
This strategic consolidation comes at a time when India’s snack and packaged food market is experiencing robust growth, fuelled by urbanization, rising disposable incomes, and changing consumption patterns. According to industry estimates, India’s savory snacks market alone is expected to surpass ₹1 lakh crore by 2026, presenting major opportunities for established players like Haldiram’s to expand their footprint.
The unified business is also better positioned to counter increasing competition from domestic and global FMCG giants expanding in the snacks category. With a consolidated manufacturing base, enhanced distribution network, and combined marketing spend, HSPL aims to leverage operational efficiencies and scale to drive category leadership.
The merger excludes the restaurant and quick-service businesses, which will continue to be managed independently at the regional level. However, industry observers view the FMCG merger as a crucial move for Haldiram’s future, especially as it eyes deeper penetration into modern trade, organized retail, and international markets.
The unified Haldiram’s entity is expected to generate approximately ₹9,000 crore in annual revenue, making it one of the largest packaged food players in India. As the company moves forward under one umbrella, stakeholders anticipate a more cohesive brand strategy and better capital deployment across product innovation, marketing