FMCG Player’s Stock Rises 3% Following 51% Stake Acquisition in GSM Marine Exports
A prominent FMCG company witnessed a 3% surge in its share price after announcing the acquisition of a 51% equity stake in GSM Marine Exports, a seafood export venture specializing in sustainable aquaculture.
The strategic acquisition, valued at ₹17.51 crore, gives the company a controlling interest in GSM Marine Exports through a combination of fresh subscription and a transfer of 28,032 equity shares. This move signals the company’s entry into the marine protein sector, aligning with its larger ambition to diversify into high-growth food categories beyond its core personal and home care portfolio.
GSM Marine operates from Andhra Pradesh and is involved in shrimp processing and export. The business reported a turnover of ₹197 crore in FY23 and ₹80 crore in FY22, highlighting rapid growth and strong export demand. The company has an operational processing facility and sources shrimp both from farmers and its own aquaculture farms, boosting its end-to-end capabilities.
By entering into seafood exports, the acquiring FMCG brand is tapping into the escalating demand for high-quality marine protein products worldwide. India is among the top exporters of seafood, and this acquisition allows the company to capitalize on global consumption trends while enhancing its footprint in the protein-based food segment.
Industry observers note that this acquisition reflects a broader FMCG trend of diversification toward high-growth, health-focused categories, particularly in foods. With rising consumer preference for convenient and affordable protein sources, seafood—especially shrimp—has seen increased retail and foodservice traction.
The deal is also indicative of a growing strategy among legacy FMCG firms to drive growth through micro-acquisitions in niche, scalable sectors. The move is expected to further integrate the acquiring company’s operations, ensure supply chain control, and open new export revenue streams.
Following the announcement, the company’s stock traded at ₹1,172 per share, marking a 3% gain on the day. Investors responded positively to the potential long-term value creation of this diversification, especially as the company continues to evolve from a traditional FMCG player to a more holistic consumer goods enterprise.