Ferrero Showcases Travel Retail Innovations at TFWA Asia Pacific
Ferrero Travel Market is set to unveil a refreshed portfolio of products and category initiatives at the TFWA Asia Pacific Exhibition & Conference in Singapore, aiming to strengthen its presence in the travel retail channel across the region.
The confectionery specialist’s exhibition will spotlight its strategy to grow the sweet packaged food category, with a focus on gifting, sharing, and self-consumption segments. Ferrero is also doubling down on creating tailored travel retail experiences, designed to capture the attention of shoppers in Asia-Pacific’s high-traffic locations.
Central to Ferrero’s category vision is a renewed emphasis on its iconic brands: Ferrero Rocher, Kinder, Rafaello and Tic Tac. Attendees at the event can expect new format developments and exclusive travel retail packaging aimed at enhancing visibility and value perception in-store.
Among the key innovations are travel-exclusive editions and multi-unit packaging concepts that respond to consumer demand for premium gifting and convenience. The company is also advancing its sustainability agenda, incorporating eco-friendly material developments across packaging formats.
Asia Pacific remains a critical growth market for Ferrero in travel retail. According to IWSR, confectionery is one of the top-performing impulse categories in the channel, and premium chocolate continues to command strong shopper engagement, particularly among Chinese, South Korean, and Southeast Asian travelers. Ferrero’s strengthened investment in the region aligns with a broader trend of FMCG brands increasingly tailoring offerings to meet the shifting expectations of airport and duty-free consumers.
Additionally, Ferrero Travel Market is investing in digital tools and in-store activation models that aim to boost cross-brand visibility and conversion rates at the point of purchase. These initiatives are paired with a sharpened focus on data-driven category management strategies that support retailer partnerships across airports and key travel hubs in Asia.
By integrating portfolio innovation with a targeted regional growth strategy, Ferrero is reinforcing its role as a category leader in global travel retail—a sector poised for steady recovery and transformation post-pandemic.