Ben & Jerry’s CEO Departs Amid Strategic Shifts at Unilever
Unilever has removed Ben & Jerry’s CEO, Dave Stever, marking a significant leadership change at the ice cream brand known for its outspoken social and political stances. Stever, a 34-year veteran of the company, had been with Ben & Jerry’s since its early days and took on the role of CEO in 2023.
Leadership Change and Strategic Direction
Unilever confirmed Stever’s departure as part of broader changes to its operating model. While Ben & Jerry’s has long pushed progressive causes, the brand’s increasing political activism has often conflicted with its parent company. Unilever acquired Ben & Jerry’s in 2000 but allowed it to maintain an independent board overseeing its social mission.
Ongoing Tensions Between Ben & Jerry’s and Unilever
Frictions between the two entities became more pronounced in recent years. In 2021, Ben & Jerry’s announced it would stop selling its products in Israeli settlements, prompting backlash and a legal dispute. Unilever later overruled the decision, selling its Israeli business rights to a local franchisee. The tensions highlighted the challenges in balancing a brand’s activism with corporate governance.
Future Implications for Ben & Jerry’s
Stever’s exit signals a possible shift in how Ben & Jerry’s operates under Unilever’s ownership. While Unilever has stated that the brand’s social mission remains intact, leadership changes could indicate stricter oversight from the parent company.
As Unilever continues refining its portfolio and operational structure, the impact on Ben & Jerry’s remains to be seen. With consumer expectations evolving, brands navigating political and social advocacy within corporate frameworks face increasing scrutiny and challenges.