Arca Continental Coca-Cola Southwest Beverages Secures 2025 Market Street Challenge Victory
Arca Continental Coca-Cola Southwest Beverages (CCSWB) has claimed the top award in the 2025 Market Street Challenge, earning national recognition for its excellence in product availability, execution, and partnership at the retail level. This accolade highlights the company’s commitment to operational excellence and strong collaboration with Market Street, a division of United Supermarkets and part of the Albertsons family of stores.
The Market Street Challenge evaluates suppliers across several key performance indicators, including sales growth, merchandising execution, and in-store service levels. CCSWB emerged as the top-performing large supplier, beating out competitors in a high-stakes grocery retail environment where shelf presence and execution are paramount for consumer packaged goods brands.
“This award says a lot about our front-line teams and the work they do every day to deliver value for our customers and partners,” noted John Wadsworth, President of Coca-Cola Southwest Beverages. “We are proud to be recognized by Market Street for our commitment to excellence and customer-first mindset.”
The recognition arrives as beverage brands face mounting pressures from evolving consumer preferences and intensified retail competition. For Coca-Cola Southwest Beverages, the win signals successful alignment with Market Street’s high standards for collaboration, execution, and consumer engagement at the point of sale.
Market Street, known for its curated grocery experience and emphasis on fresh and specialty foods, relies heavily on supplier partnerships to maintain premium in-store standards. CCSWB’s top-tier availability and merchandising execution contributed to an elevated shopper experience and stronger category performance across Market Street locations.
Arca Continental, the Mexican-based parent of CCSWB, is one of the largest Coca-Cola bottlers in the Americas. Its U.S. operations continue to play a strategic role in driving growth, with investments in technology, supply chain efficiency, and retail execution sharpening its competitiveness in the North American beverage market.
This recognition is poised to strengthen CCSWB’s retailer relations and reinforces the growing importance of seamless execution and collaborative planning in the FMCG landscape—particularly in high-touch retail formats like Market Street.