World of Coca-Cola Unveils ‘Coca-Cola Stories’ Immersive Experience
The World of Coca-Cola in Atlanta is enhancing its brand experience with the launch of an all-new exhibit titled Coca-Cola Stories. Opening to the public on May 25, the immersive installation is designed to deepen consumer engagement by blending digital technology, storytelling, and heritage. The update reflects a growing trend among FMCG brands toward experiential marketing as a tool to connect emotionally with consumers and reinforce brand loyalty.
Spanning 10,000 square feet, Coca-Cola Stories takes guests on a journey through cinematic storytelling experiences built around the brand’s global impact, evolution, and cultural significance. A key feature of the attraction is an interactive film room, where multiple screens offer guests a chance to engage with Coca-Cola’s legacy on a personal level—visually and emotionally.
The exhibit is also an investment in brand education. It highlights Coca-Cola’s historical advertising campaigns, community partnerships, and cultural moments—demonstrating how the brand has evolved while maintaining a consistent identity. For FMCG marketers, this reinforces the power of long-term brand equity and consistent visual language, particularly across generations of consumers.
Underpinning the new exhibit is Coca-Cola’s strategy to not only attract new visitors but to turn them into brand advocates. The space includes tactile exhibits, interactive displays, and digital storytelling—providing layers of engagement suitable for multi-generational audiences. This immersive approach aligns with broader FMCG trends leveraging experiential environments to drive brand awareness and dwell time.
With over 1.5 million visitors annually, the World of Coca-Cola remains a significant revenue and brand-building asset. By upgrading the consumer experience with Coca-Cola Stories, the company is reinforcing its position as a leader not only in beverage innovation but also in consumer engagement and brand experience design.
For FMCG brand strategists and experience designers, Coca-Cola Stories offers a case study in how physical spaces can evolve into powerful brand platforms—creating emotional resonance, supporting omnichannel strategies, and providing fresh storytelling opportunities based on brand heritage.