Wavemaker and Mondelez India Dominate EMVIE Awards 2024 with Groundbreaking Media Work
Wavemaker India and Mondelez India have emerged as top performers at the recently concluded EMVIE Awards 2024, with Wavemaker securing the coveted Media Agency of the Year title. The recognition highlights the agency’s consistent excellence across media strategy, innovation, and impact-driven campaigns tailored for the FMCG sector.
Wavemaker clinched a total of 20 metals, comprising 6 Gold, 6 Silver, and 8 Bronze awards, underscoring its leadership in delivering data-led and creative solutions. Key to this success was its partnership with Mondelez India, which received the prestigious title of Client of the Year. The collaboration netted four Gold and four Silver wins, driven by standout campaigns such as “How Cadbury Made Football a Delicious Pursuit” and “How Cadbury Celebrated Cricket Through the Lens of Generosity.”
The awards, hosted by the Advertising Club at the St. Regis, Mumbai, highlight the increasing importance of purpose-led communication and hyper-localized content strategies in FMCG advertising. Mondelez India’s campaigns, developed with Wavemaker and Ogilvy, focused on embedding iconic brands like Cadbury Dairy Milk and Perk into cultural and seasonal contexts—effectively blending consumer insight with media innovation.
Wavemaker’s ability to integrate performance marketing with brand storytelling demonstrates a scalable model for FMCG marketers aiming to deliver measurable ROI alongside heightened brand affinity. Their wins across multiple categories, from Best Use of Digital and Best Audio/Video Strategy to Effective Content Creation, reflect cross-platform dexterity and consumer-first planning.
Other agencies that made a mark include Mindshare with 16 awards, EssenceMediacom with 13, and Initiative with 7. However, Wavemaker’s balanced tally of metals, particularly in partnership with Mondelez India, reaffirmed its leadership in strategic media planning within the FMCG landscape.
As the FMCG industry navigates shifting consumer behaviors and media fragmentation, the awards spotlight successful frameworks that combine relevance, technology, and emotion—critical elements for building brand equity in a cluttered marketplace.