Coca-Cola Expands Minute Maid with New Spirit-Based RTD Offerings
The Coca-Cola Company is strengthening its position in the ready-to-drink (RTD) alcohol category with the launch of spirit-based extensions under its Minute Maid brand. The new beverages, dubbed Minute Maid Spiked, signal the company’s continued push into the growing alcoholic beverage market.
New RTD Offerings with Familiar Branding
Minute Maid Spiked will debut with vodka-based and rum-based varieties, leveraging the well-established brand recognition of Minute Maid in the non-alcoholic beverage sector. These products aim to capitalize on consumer interest in flavored spirits and RTD cocktails, which have seen significant growth globally.
The launch portfolio includes vodka-based flavors such as Strawberry Lemonade and Watermelon Punch, as well as rum-based options like Tropical Punch and Piña Colada. Each variant is inspired by Minute Maid’s fruit-forward profiles, now adapted for adult consumption.
Competing in the Expanding RTD Alcohol Market
Coca-Cola’s move underscores the rapid expansion of spirit-based RTD offerings. Unlike malt-based hard seltzers, spirit-based RTDs have been gaining traction for their premium positioning and established cocktail associations. Industry data shows that spirit-based RTDs account for a growing share of the market, with consumer preferences shifting toward beverages that deliver both quality ingredients and convenience.
By leveraging the familiarity of Minute Maid and combining it with alcoholic innovation, Coca-Cola aims to attract both category newcomers and longtime RTD enthusiasts.
Strategic Growth in Alcoholic Beverages
Minute Maid Spiked follows the company’s previous forays into the alcoholic beverage sector, including the success of Topo Chico Hard Seltzer and the launch of Simply Spiked. As leading soft drink brands explore alcoholic extensions, established brand loyalty and distribution advantages offer a competitive edge.
The products will roll out in select markets in the coming months, with Coca-Cola expected to expand availability based on consumer response. As RTD alcoholic beverages continue to evolve, the integration of well-known non-alcoholic brands could redefine competition in the space.