PepsiCo and Syngenta Incentivize Farmers to Drive Regenerative Agriculture
PepsiCo and Syngenta have partnered to reward U.S. farmers for adopting regenerative agricultural practices, aiming to enhance sustainability in the food supply chain. The initiative, which began as a pilot in 2023, offers direct financial incentives to farmers who implement practices such as cover cropping, reduced tillage, and nutrient management.
Strengthening Sustainable Farming Practices
Under the expanded collaboration, growers can receive payments for integrating regenerative farming methods that improve soil health and reduce carbon emissions. Syngenta’s crop protection and seed expertise, combined with PepsiCo’s sustainability commitments, help support farmers in making economically viable and environmentally responsible choices.
“Supporting farmers with financial incentives ensures that sustainability efforts are both practical and profitable,” said Chris Davison, Head of Business Sustainability for Syngenta North America. “This program reflects our commitment to accelerating the adoption of innovative solutions that benefit both growers and the environment.”
Scaling Up Climate-Smart Agriculture
The partnership aligns with PepsiCo’s broader efforts to reduce carbon emissions across its agricultural supply chain. The company aims to implement regenerative farming on 7 million acres of land by 2030 as part of its pep+ (PepsiCo Positive) initiative. PepsiCo has committed to cutting greenhouse gas emissions by 40% by 2030 and achieving net-zero emissions by 2040, making regenerative agriculture a key component of its strategy.
“By helping farmers transition to more sustainable practices, we can make a measurable impact on emissions and soil health,” said Jim Andrew, PepsiCo’s Chief Sustainability Officer. “Collaborations like this are crucial for accelerating the adoption of climate-smart agriculture at scale.”
Industry Implications and Future Outlook
Consumer demand for sustainably sourced products continues to grow, prompting FMCG brands to rethink their supply chain practices. By directly supporting farmers with financial incentives, PepsiCo and Syngenta set a precedent for how major food and beverage companies can drive sustainability beyond internal operations.
For FMCG professionals, the initiative underscores the increasing importance of sustainable sourcing and carbon reduction commitments in maintaining brand competitiveness and meeting evolving regulatory expectations. As agriculture remains a critical link in the FMCG value chain, investments in regenerative practices are likely to shape long-term business strategies