Procter & Gamble Lifts Dividend by 5%, Marking 68th Consecutive Annual Increase
Procter & Gamble (NYSE: PG) has announced a 5% increase in its quarterly dividend, underscoring the company’s continued commitment to shareholder returns. The FMCG giant’s board of directors approved a quarterly dividend of $1.0065 per share on the company’s common stock, up from $0.95 previously. The dividend is payable on or after May 15 to shareholders of record as of April 19, 2024.
This marks the 68th consecutive annual dividend increase for the CPG major, reinforcing its position among the most consistent dividend payers in the sector. With a track record of uninterrupted dividends for 134 years since its incorporation in 1890, the payout increase signals continued confidence in the company’s underlying financial strength and long-term cash-flow generation.
Procter & Gamble’s enduring dividend strategy is particularly notable amid evolving market dynamics and shifts in consumer spending. As many FMCG companies navigate inflationary cost pressures and input volatility, P&G’s dividend hike reflects not only resilient performance but also disciplined financial management. The move may also bolster investor sentiment as brands and retailers continue to seek stable, income-generating equities in an uncertain macroeconomic landscape.
The announcement comes as P&G pursues portfolio improvements and operational efficiencies across its core segments, including Fabric & Home Care, Baby & Feminine Care, and Beauty. In a competitive FMCG environment increasingly driven by pricing strategies, sustainability goals, and digital shelf dominance, P&G’s dividend policy adds a layer of confidence to its overall shareholder value proposition.
Consumer goods professionals and market analysts will be closely watching how this disciplined capital allocation complements the company’s innovation pipeline and geographic expansion, especially in high-growth emerging markets. The sustained dividend growth is likely to remain a key attraction for institutional investors seeking predictable returns from defensive sectors like household and personal care.
With this latest increase, Procter & Gamble continues to signal operational resilience and prioritization of shareholder returns, maintaining its reputation as a bellwether in the global FMCG landscape.