PRIME Video Greenlights Kyle Larson Indy 500–Coca-Cola 600 Documentary
PRIME Video has announced a new behind-the-scenes documentary chronicling NASCAR star Kyle Larson’s bold attempt at one of motorsport’s most daunting challenges: competing in both the Indianapolis 500 and the Coca-Cola 600 on the same day. The film, set for release in 2025, will offer unprecedented access to Larson’s preparation, execution, and recovery during what is known in racing circles as “The Double.”
The tandem of the Indy 500 and Coca-Cola 600—held annually on Memorial Day weekend—span over 1,100 miles combined and represent the ultimate physical and strategic test for drivers. Larson will be the first driver in a decade to attempt the feat, with only a select few having ever completed both races in a single day.
This documentary forms part of PRIME Video’s expanding slate of motorsports content and aligns with growing consumer appetite for athlete-driven storytelling. FMCG brands looking to deepen engagement with passionate motorsport audiences may find fertile ground in such long-form, behind-the-scenes content, especially given the global viewership both NASCAR and IndyCar command.
Produced by Words + Pictures and Arrow McLaren in collaboration with Hendrick Motorsports, the documentary promises insider access to two of the most prominent organizations in American auto racing. With Arrow McLaren fielding Larson in the Indy 500 and Hendrick Motorsports supporting his NASCAR campaign, the documentary will spotlight not just the athlete, but the extended ecosystem—from engineers to pit crews—that fuels such an ambitious endeavor.
As brands and sponsors seek deeper emotional connections with fans, particularly in the sports and energy drink categories, projects like this serve as high-impact vehicles for storytelling. For stakeholders in the FMCG space, the intersection of performance, endurance, and behind-the-scenes drama showcased in this film presents a strong opportunity to align with content that drives audience engagement beyond race day.
No official release date has been announced, but the documentary will premiere exclusively on PRIME Video in 2025 and stream globally in over 240 countries and territories, maximizing international exposure and cross-market relevance.