Nestlé Launches Bear Brand Milk N’ Soy in Philippines to Meet Kids’ Nutritional Needs
Nestlé has expanded its Bear Brand portfolio in the Philippines with the launch of Bear Brand Milk N’ Soy, a milk drink enriched with protein and calcium, specifically aimed at school-age children. The new product caters to the growing consumer demand for affordable, nutritious options for Filipino families.
Targeted at children navigating key developmental stages, Bear Brand Milk N’ Soy combines the functional benefits of milk and soy. The beverage offers nutrients that support bone and muscle growth, aligning with parental focus on balanced nutrition during school years.
The product marks Nestlé’s response to shifting consumption patterns across Southeast Asia, where affordability and accessibility remain crucial in household purchasing decisions. By leveraging the trusted Bear Brand name—synonymous with nutrition and strength in the Philippine market—the company aims to solidify its footprint among value-driven consumers.
Available in 110ml and 180ml size packs, Bear Brand Milk N’ Soy has been launched at competitive price points, designed to be an accessible daily option for families. Nestlé highlights the product’s role in addressing nutritional gaps in children’s diets, especially as they resume in-person schooling routines post-pandemic.
“We know that Filipino parents are looking for nutritious beverages that fit within their budget. Milk N’ Soy supports this need while offering the taste that kids enjoy,” said Nestlé in a statement on the launch. The company emphasized its commitment to providing fortified products that contribute to health and wellness in developing markets.
This launch follows Nestlé’s broader strategy of portfolio diversification across Asia, focusing on plant-based and hybrid dairy innovations. Recent data shows increased interest in soy as a plant-based protein alternative, driven by health-conscious consumers and lactose-intolerant segments in the region.
FMCG stakeholders can expect further innovation in the dairy alternatives space as companies double down on value-led functional products. Nestlé’s move also underscores a deepening push to localize offerings and respond to specific nutritional needs of emerging markets like the Philippines.