Nestlé Expands Ice Cream Portfolio with Launch of Drumstick Bites
Nestlé is tapping into snackable indulgence with the launch of its new Drumstick Bites, a bite-sized ice cream treat designed for convenience and portion-controlled enjoyment. Available now, the innovation marks a strategic extension of the brand’s iconic Drumstick cone into the frozen novelty snack segment.
Each Drumstick Bite replicates the key components of the classic cone—creamy vanilla ice cream coated in a chocolatey shell and crunchy peanut pieces—all encased in a crispy waffle cone layer. The product is engineered for mess-free snacking, addressing consumer demand for convenient, on-the-go treats without sacrificing the familiar flavors of a full-size cone.
Available in two varieties—Vanilla Chocolatey and Vanilla Chocolatey with Peanuts—Drumstick Bites are sold in resealable 8.4-ounce stand-up pouches, appealing to shoppers looking for shareable and multi-occasion frozen desserts. The resealable format also speaks to portion control trends and increased at-home snacking behaviors.
Retailing at select national grocers including Meijer, Kroger, Albertsons, Safeway, and Ahold banners, the product targets both family households and adult consumers increasingly seeking indulgent snacks that balance nostalgia with modern convenience. Nestlé’s move reflects a broader trend in the frozen dessert space: miniaturized formats that deliver flavor impact while accommodating changing consumption habits.
The frozen novelty market continues to see growth fueled by personalized portioning and snackable formats. According to industry data, U.S. frozen novelty sales topped $6 billion last year, with bite-sized and handheld formats outperforming traditional sizes among consumers ages 18–34. Nestlé’s Drumstick Bites aim to capitalize on this momentum while reinforcing brand equity with loyal customers.
By leveraging the popularity of its classic Drumstick and packaging it into a more versatile format, Nestlé demonstrates its responsiveness to evolving snacking trends and its commitment to innovation within the frozen treats category. As competition intensifies among legacy and emerging brands, the introduction of Drumstick Bites signals a continued push toward format diversification and experiential indulgence in frozen snacking.