Mountain Dew and Little Caesars Unveil Exclusive Mango-Citrus Flavor
Mountain Dew is teaming up with Little Caesars to introduce its latest limited-edition flavor: Mango Citrus Kick. This bold beverage will be available exclusively in Little Caesars locations across the U.S., marking a strategic co-branding move aimed at engaging Gen Z and Millennial consumers through unique flavor innovation and fast-food pairings.
The Mango Citrus Kick combines the tropical taste of mango with the signature zesty punch Mountain Dew is known for. The product is being marketed as the ideal complement to Little Caesars’ popular offerings, especially its Crazy Bread and signature pizzas.
The launch is part of a wider push by beverage and QSR (quick-service restaurant) brands to deepen in-restaurant experiences and introduce exclusive, crave-worthy menu items that drive in-store traffic. With mango-themed beverages surging across foodservice menus—growing 19% over the last four years according to Datassential—the flavor choice reflects a broader trend in consumer preferences for tropical and exotic profiles.
“We know Dew fans love trying new flavors, and Mango Citrus Kick is the perfect collision of tropical fruit flavor and classic Dew taste,” said senior representatives involved in the partnership. The new beverage is expected to help both brands capture increased attention in the highly competitive beverage and QSR segments, where exclusivity plays a key role in customer acquisition and retention.
In-store and digital marketing activations will support the launch, with signage and limited-time offers underscoring the exclusive nature of the product. The collaboration taps into a growing marketing strategy in the FMCG and foodservice sectors: limited-time, location-exclusive menu items designed to generate urgency, boost footfall, and fuel brand social engagement.
Mango Citrus Kick is available at participating Little Caesars stores in 20 oz. bottles and as a fountain drink while supplies last. With flavor innovation becoming a key differentiator in both the soft drink and QSR categories, this partnership underscores the continued importance of cross-brand collaborations to stimulate trial and build consumer excitement.