Mondelez Sees Impressive Results from CTV Campaign with Kargo, SmartCommerce, and Attain
Mondelez International has achieved significant success with its latest connected TV (CTV) advertising campaign, leveraging innovations from Kargo, SmartCommerce, and Attain to drive measurable sales impact. The campaign set new benchmarks in media efficiency and shopper conversion, demonstrating the growing effectiveness of CTV in FMCG marketing strategies.
CTV Advertising Drives Strong Sales Uplift
The initiative focused on integrating Kargo’s high-impact CTV ad solutions, SmartCommerce’s AI-powered “Go2Cart” technology, and Attain’s real-time measurement capabilities. This combination allowed Mondelez to seamlessly bridge awareness and purchase intent, ensuring a direct path to conversion from TV screens to digital shopping carts.
One of the standout achievements was a 30% higher lift in purchase intent compared to traditional digital ad formats. By aligning precision-targeted CTV ads with SmartCommerce’s instant add-to-cart feature, Mondelez successfully guided consumers from awareness to purchase with minimal friction.
Precision Targeting and Real-Time Optimization
Utilizing first-party data and advanced shopper insights, Attain provided robust measurement capabilities that refined audience engagement and optimized the campaign in real time. These data-driven enhancements allowed Mondelez to deliver highly relevant messaging to in-market consumers, significantly improving efficiency compared to conventional media buys.
The results underscored the ability of CTV to go beyond brand awareness, proving its potential as a performance-driven medium in FMCG. With Kargo’s dynamic ad formats integrated into premium streaming content, Mondelez reached consumers at highly engaged moments, further enhancing brand recall and purchase motivation.
Shaping the Future of FMCG Advertising
This campaign serves as a case study for FMCG brands looking to drive both upper- and lower-funnel results with CTV. By leveraging commerce-enabled advertising and real-time measurement, brands can create seamless purchasing experiences that turn engagement into sales.
Mondelez’s success highlights an evolving trend in digital marketing—one where precision, convenience, and conversion-focused strategies redefine how brands connect with consumers. As more FMCG companies explore the potential of shoppable ads and real-time analytics, CTV is poised to play a pivotal role