Kraft Heinz Expands Plant-Based Portfolio with New Jell-O Oat Milk Pudding
Kraft Heinz has officially entered the plant-based dessert category with the launch of its first dairy-free Jell-O product: Jell-O Oat Milk Chocolate Pudding. This innovation marks a strategic expansion into alternative dairy offerings, tapping into growing consumer demand for plant-based indulgence.
Developed using oat milk, the new pudding aims to deliver the creamy texture and rich flavor associated with traditional Jell-O chocolate pudding while aligning with plant-based preferences. The dessert is free from dairy, nuts, and artificial preservatives, catering to a wide range of dietary needs and lifestyle choices.
Currently available in a four-pack format, the product will initially roll out across major U.S. retailers including Walmart and Amazon Fresh, before expanding distribution nationwide over the coming months. A vanilla flavor is also expected to follow as Kraft Heinz builds out this new product line.
Stephanie Vance, Brand Manager at Jell-O, said the new pudding allows fans of the iconic brand to “enjoy the classic Jell-O experience without compromise.” She added that the launch is a response to the evolving needs of consumers seeking better-for-you options without sacrificing taste.
The plant-based dessert market continues to show significant growth potential. According to the Plant Based Foods Association, U.S. sales of plant-based foods reached $8 billion in 2022, with dairy alternatives being a key driver. Oat milk, in particular, has seen widespread adoption due to its creamy consistency, neutral flavor, and broad appeal among flexitarian shoppers.
Kraft Heinz has been actively expanding its plant-based footprint through various initiatives, including a joint venture with TheNotCompany to develop co-branded plant-based products. The introduction of Jell-O Oat Milk Pudding suggests a growing commitment to plant-based innovation across its legacy brands.
As the intersection between health, sustainability, and indulgence becomes increasingly important to consumers, established FMCG brands are expected to continue diversifying into alternative categories. For Kraft Heinz, leveraging the iconic Jell-O name in a next-generation format could help drive loyalty while attracting new shoppers seeking plant-powered treats.