Jell-O Launches First Plant-Based Chocolate Pudding as Demand for Dairy Alternatives Grows
Iconic gelatin dessert brand Jell-O is expanding into the plant-based category with the launch of its first dairy-free chocolate pudding, signaling a strategic move to meet rising consumer demand for alternative snacking options. The plant-based chocolate pudding, which is now hitting shelves nationwide, is crafted with oat milk and coconut cream, offering a rich and creamy texture that mirrors Jell-O’s signature indulgence—without dairy.
The product is certified plant-based and non-GMO, targeting consumers who are either avoiding dairy or seeking more sustainable food choices. With this launch, Jell-O taps into a growing trend across the FMCG sector: the mainstreaming of plant-based foods beyond traditional meat and dairy substitutes.
Catering to a Shifting Consumer Base
According to recent market data, flexitarians—consumers who limit meat and dairy intake without eliminating them completely—continue to drive category growth. The global plant-based food market is projected to reach $77.8 billion by 2025, growing at a CAGR of 11.9% from 2020. Jell-O’s move into this space positions the brand to capture this shift in consumer behavior, especially as snacking continues to be a key consumption occasion for both indulgence and health-conscious choices.
A Legacy Brand Steps into Modern Nutrition Trends
Owned by Kraft Heinz, Jell-O has been a staple in American households for over a century. By adapting to contemporary dietary trends, the brand is not only broadening its portfolio but also reasserting its relevance with younger consumers who increasingly prioritize ingredients, label transparency, and ethical sourcing.
The new plant-based pudding is available in single-serve cups, offering convenience that aligns with on-the-go snacking habits. Packaging highlights its plant-based credentials clearly, aiming to attract both new and existing consumers exploring dairy-free lifestyles.
Implications for the Broader FMCG Landscape
Jell-O’s entry into plant-based desserts reflects a wider shift among legacy FMCG brands toward functional and better-for-you innovations. As more established players introduce plant-forward SKUs, competition is set to intensify, particularly in the refrigerated snacking aisle. The launch also underscores the importance of speed-to-market and consumer-centric innovation