ITC to Acquire Organic FMCG Brand ‘Sproutlife Foods’ for ₹472.5 Crore
ITC Ltd is strengthening its presence in the fast-growing health and organic foods category with a definitive agreement to acquire a 100% stake in Sproutlife Foods Private Ltd, the parent company of direct-to-consumer brand ‘Yoga Bar’. The acquisition, valued at ₹472.5 crore, underscores ITC’s strategic intent to scale up in high-growth, premium FMCG categories.
Sproutlife Foods, co-founded by sisters Suhasini and Anindita Sampath in 2015, has built Yoga Bar into a leading health-focused brand offering nutrition bars, muesli, oats, peanut butter, and protein-rich breakfast options. With a strong digital-first approach and a loyal consumer base, the brand is particularly popular among urban, health-conscious consumers in India.
ITC initially acquired a 39.4% stake in Yoga Bar in early 2023. With this latest deal, it will take full ownership of the company in a phased manner over 15 months. The transaction will be executed through multiple tranches, including a full buyout of equity shares by March 2025.
The acquisition aligns with ITC’s broader FMCG strategy of tapping into emerging consumer trends such as health, wellness, and convenience. Sproutlife reported revenue of ₹68 crore in FY22 and ₹105 crore in FY23, highlighting strong growth momentum. ITC views Yoga Bar as a scalable platform to innovate across value-added, nutritious categories within its packaged foods portfolio.
Commenting on the move, ITC said the partnership would leverage its institutional capabilities—including distribution, supply chain, and digital—while allowing Yoga Bar to retain its agile, entrepreneurial operating model.
Industry Implications
This acquisition reflects a broader trend among established FMCG players doubling down on better-for-you product portfolios and digital-native brands. India’s health food segment is witnessing robust double-digit growth, driven by rising health awareness, premiumisation, and digital penetration among younger consumers.
With this move, ITC will sharpen its competitive edge against rival players such as Tata Consumer Products and Hindustan Unilever, who are also active in the health and organic food segments. The deal is expected to be margin accretive as Yoga Bar expands distribution and