Carlos Alcaraz Expands Coaching Team Ahead of Crucial ATP Season
Rising tennis star Carlos Alcaraz has officially added Samuel López, long-time coach of Pablo Carreño Busta, to his coaching team. López will now work alongside Alcaraz’s primary coach, Juan Carlos Ferrero, as part of a strategic effort to enhance the 21-year-old’s training and match-day support throughout the demanding ATP schedule.
Ferrero confirmed López’s new role, emphasizing that Alcaraz faces a busy tournament calendar, and the extra coaching support is essential to sustain top performance. “Samuel will be joining various tournaments with him. It’s a good thing because he is another point of view in terms of technique, strategy, mentality,” Ferrero said. “Carlos has a huge calendar and it’s impossible for me to be at 100% [alone].”
This move signals a shift towards a more collaborative coaching model, increasingly common among top-tier players managing heavy tour demands. With Alcaraz competing in more high-stakes matches, the expansion of his coaching staff reflects a broader trend where elite athletes adopt multi-coach setups to address physical, tactical, and psychological needs.
The tactical addition of López also underscores how emerging players are investing in long-term development rather than short-term results. López brings a strong track record, having shaped and supported Pablo Carreño Busta, a six-time ATP singles titleholder and Top 10 player, over many seasons. His experience is expected to complement Ferrero’s aggressive playing-style influence and help Alcaraz adapt dynamically to different playing conditions and opponents.
For FMCG marketers and brand managers eyeing endorsement partnerships, Alcaraz’s evolving team structure is noteworthy. The athlete is clearly positioning himself for sustained competitiveness and broader international appeal. With growing global media exposure, strategic professional support, and performance consistency, Alcaraz has the makings of a high-value brand ambassador in the premium sports and lifestyle categories.
As Alcaraz prepares for a packed second half of the season, including appearances at key tourneys and the 2024 Olympic Games, the new coaching arrangement aims to ensure adaptability and peak conditioning across surfaces and pressures. The move reflects a growing understanding across elite sports of the value of diversified, specialized support — a mindset that increasingly resonates with forward-thinking consumer brands.