Teriyaki Madness Expands Georgia Footprint with New Atlanta Location
Denver-based fast casual brand Teriyaki Madness is strengthening its presence in Georgia with the grand opening of a new location in the heart of Atlanta. The move comes amid the brand’s ongoing national expansion strategy, targeting urban areas with high demand for healthier fast casual alternatives.
Franchise owner Tye Caldwell, an Atlanta-based entrepreneur with a background in tech and retail, is leading the brand’s latest foray into the Southeast market. Inspired by his family’s passion for Asian cuisine and a desire to bring flavorful, health-conscious food options to the local community, Caldwell is confident the brand aligns with growing consumer demand.
“Atlanta offers a vibrant, diverse food scene, and we saw a real opportunity to introduce something different,” said Caldwell. “Teriyaki Madness brings bold flavors and customizable, protein-packed bowls that are resonating with health-focused consumers.”
The Atlanta location is situated in the busy Edgewood area, a strategic choice given its proximity to residential neighborhoods, office spaces, and college campuses. This aligns with Teriyaki Madness’ data-driven site selection model, which favors high foot traffic and multi-demographic trade zones that support both dine-in and delivery business.
Menu offerings center on made-to-order bowls with options like chicken teriyaki, spicy tofu, and yakisoba noodles, designed to cater to various dietary preferences. The brand has seen success nationally by tapping into consumer trends around convenient, customizable meals without sacrificing taste or nutrition.
Growth Trajectory and Regional Appeal
Teriyaki Madness has steadily grown to over 115 locations in the U.S., with additional units in development. The company cites the Southeast as a high-potential growth market, supported by favorable demographics and increasing interest in Asian-inspired quick-service dining options.
Franchise availability remains open in Georgia and throughout the Southeast, as the brand seeks operators who align with its mission of delivering “Seattle-style teriyaki” to communities hungry for flavor-forward alternatives to traditional fast food.
For FMCG professionals, Teriyaki Madness’ expansion highlights ongoing consumer appetite for globally inspired, health-oriented meal experiences, and reflects broader QSR trends prioritizing personalization, operational efficiency, and regional adaptability.