Ferrero Invests CA$214m to Expand Ontario Manufacturing Site
Ferrero North America is set to significantly increase its manufacturing capacity in Canada, announcing a CA$214.4 million (US$156.5 million) investment to expand its Brantford, Ontario facility. This development marks the Italian confectionery giant’s continued commitment to North American production and comes amidst surging demand for its key brands in the region.
The expansion will see the installation of a new chocolate production line at the Brantford site, which currently manufactures products for its brands including Ferrero Rocher, Nutella, Tic Tac, and Kinder. The project is expected to create up to 200 new jobs and is scheduled for completion by mid-2026.
Ferrero first established operations in Brantford in 2006 with a CA$114 million investment. Since then, the facility has evolved into a strategic manufacturing hub for the company’s North American supply chain. This latest announcement brings Ferrero’s total investment in the Brantford plant to over CA$325 million, reinforcing its long-term presence in the Canadian FMCG landscape.
Ontario Premier Doug Ford emphasized the significance of the expansion for local employment and economic growth. “Companies like Ferrero continue to invest in Ontario because of our world-class workforce and pro-business environment,” Ford said.
This move aligns with Ferrero’s broader North American growth strategy. In 2023, the company unveiled plans to set up a chocolate-processing facility in Bloomington, Illinois—its first in North America. Ferrero has also recently expanded operations at its facilities in Franklin Park, Illinois; Bloomington; and Hazelton, Pennsylvania.
North America remains a key growth market for Ferrero, with rising consumer demand across the premium chocolate and sweet packaged goods categories. By strengthening its local production capabilities, Ferrero is working to improve supply chain resilience, reduce lead times, and respond more nimbly to market demand—an increasingly important priority for FMCG players navigating evolving consumer expectations and logistics challenges.
The Brantford expansion further underscores the importance of regional manufacturing investment for global FMCG players seeking both efficiency and scalability across core markets.