Costco Adds Mexican Coca-Cola to Shelves in Select Markets
Costco has introduced glass-bottled Mexican Coca-Cola to its lineup at select warehouses across the U.S., responding to growing consumer interest in premium, nostalgic beverages made with real cane sugar.
This version of Coca-Cola, produced in Mexico, is notable for its use of cane sugar rather than high-fructose corn syrup, which is standard in U.S.-produced sodas. It’s also presented in classic 12-ounce glass bottles, a packaging format often associated with heritage appeal and a “cleaner” taste that resonates strongly with loyalists and retro beverage enthusiasts.
The product, officially labeled “Refresco Coca-Cola,” is sold in 24-count packs and has been spotted in several Costco locations, including warehouses in California, Arizona, Texas, New Mexico, and Nevada. Regional availability suggests a strategic rollout aimed at locations with high demand for Hispanic and Latin American products or an established consumer base seeking authentic, imported options.
Mexican Coke has had a passionate following in the U.S. for years, becoming especially popular among shoppers who prefer less-processed sweeteners or seek out nostalgic food and beverage experiences. Its growing presence in mass retail reflects a broader trend within the FMCG space—premiumization and consumer inclination toward perceived authenticity and cleaner-label ingredients.
This move by Costco positions it competitively against other retailers like Walmart and Kroger, where Mexican Coke is already available in select stores. For FMCG stakeholders, this highlights the continued relevance of ethnic and heritage products in the mainstream grocery channel, as retailers respond to diversified consumer preferences and regional taste profiles.
As demand for global beverage varieties and non-U.S. formats grows, Premium and imported sodas are expected to remain a high-interest category—particularly among Gen Z and millennial consumers who value distinctive taste experiences and ingredient transparency.
The rollout of Mexican Coca-Cola underscores the opportunity for FMCG brands to lean into regional specificity and traditional formulations, particularly in multipack and club formats that offer strong value for families and collectors alike.