Private Equity Firms Eye Nestlé’s €5 Billion Water Business
Nestlé’s bottled water division in Europe could soon change hands, as private equity firms show strong interest in acquiring the business, which is valued at approximately €5 billion, according to reports from Bloomberg.
The division, which includes brands such as San Pellegrino and Vittel, has attracted attention from investment firms exploring potential buyouts. Nestlé has been assessing its non-core assets in recent years, focusing on high-growth categories and premium offerings within the food and beverage sector.
Shift in Strategy and Market Trends
The interest in Nestlé’s European water operations reflects a broader shift in consumer preferences. Amid growing concerns about plastic waste and sustainability, major FMCG players have been reevaluating their bottled water portfolios. Nestlé has already taken steps to reshape its water business, prioritizing premium and functional water brands while divesting from lower-margin bottled water segments.
In 2021, the company sold several of its North American water brands, including Pure Life and Poland Spring, to private equity firms One Rock Capital Partners and Metropoulos & Co. for $4.3 billion. The current discussions suggest a similar strategic approach for Nestlé’s European water portfolio.
Implications for the FMCG Sector
A potential sale would mark another significant transaction in the FMCG sector as private equity firms continue to seek value-driven acquisitions. The bottled water market remains highly competitive, with companies navigating evolving regulations, sustainability initiatives, and changing consumer preferences.
If Nestlé proceeds with the sale, it could lead to shifts in market dynamics, impacting distributors, retailers, and competing brands. A new ownership structure might bring renewed investment, innovation, and operational shifts in response to market demands.
While Nestlé has not confirmed any official plans, the growing interest from private equity groups underscores the evolving landscape of the FMCG sector. Industry analysts will be closely watching for further developments, as any potential deal could reshape the European bottled water market.

