Ferrero Launches Major Production Expansion in Canada Amid Growing North American Demand
Ferrero has officially inaugurated a new production line at its facility in Brantford, Ontario, reinforcing the company’s strategic focus on growing its footprint in North America. The €70 million investment signals Ferrero’s commitment to expanding its capacity to meet rising demand for its confectionery products in the region.
Italian Ambassador to Canada, Andrea Cattaneo, attended the inauguration, underlining the strong economic ties between Italy and Canada. The new line represents not only a production boost but also a strengthening of bilateral trade relations, with Italy ranking among Canada’s top European trade partners in the packaged foods and confectionery sector.
The new production line will be dedicated to the manufacturing of Ferrero’s globally popular treats, including products from its Kinder and Ferrero Rocher portfolios. The investment is expected to generate around 100 new jobs, boosting local employment and providing an economic uplift to the Brantford region.
Ferrero’s expansion in Brantford complements its broader North American strategy. Following its acquisition of U.S.-based Fannie May in 2017 and Nestlé’s U.S. confectionery business in 2018, Ferrero has been steadily scaling up its operations to gain market share in an increasingly competitive landscape. The new Canadian production line is part of Ferrero’s effort to localize production, optimize supply chains, and respond more swiftly to consumer preferences across the continent.
According to industry analysts, Ferrero’s investment comes at a time when North American confectionery sales are experiencing consistent growth. With premium and indulgent segments driving much of this expansion, Ferrero’s premium brands are well-positioned to capitalize on evolving consumer trends.
The Brantford facility, which opened in 2006, has grown significantly over the past 18 years. With this latest enhancement, the site now becomes a key hub in Ferrero’s global manufacturing network, supporting both domestic Canadian demand and exports to the U.S. market.
For FMCG operators, Ferrero’s move underscores the importance of agile manufacturing and regional investment to stay competitive amid shifting consumer behaviors and supply chain pressures. As the company deepens its North American presence, further expansions and innovation-driven developments are likely to follow.