Al Sharpton Pressures PepsiCo Over DEI Cuts, Threatens Potential Boycott
Rev. Al Sharpton has called on PepsiCo to clarify its recent alleged pullback on diversity, equity, and inclusion (DEI) initiatives, warning that failure to do so could result in a consumer boycott. The civil rights leader expressed concern over reports that the food and beverage giant has scaled back commitments to hiring, investing in, and engaging Black communities.
Sharpton, who heads the National Action Network (NAN), stated that he has written to PepsiCo Chair and CEO Ramon Laguarta, pressing for transparency on the company’s DEI performance. “If PepsiCo believes they can walk away from their diversity pledges without consequences, they’re gravely mistaken,” Sharpton said, noting that NAN is working alongside legal advocates and civil rights leaders to hold corporations accountable.
The move comes amid a broader trend in corporate America, where companies are reevaluating diversity programs following increased scrutiny and political pushback. According to McKinsey, corporations committed more than $200 billion to racial equity initiatives following George Floyd’s death in 2020. However, recent retrenchments have raised concerns among advocacy groups and brand stakeholders.
NAN has submitted a Freedom of Information Act (FOIA) request to the U.S. Equal Employment Opportunity Commission (EEOC) seeking data on PepsiCo’s diversity in hiring and promotions as well as any claims of discrimination against the company.
PepsiCo has historically positioned itself as a champion of DEI. In 2020, the company pledged over $400 million to increase Black representation within its workforce and support Black-owned businesses and communities. It also committed to using its influence to drive systemic change in the corporate world.
PepsiCo has yet to comment publicly on Sharpton’s statements or the FOIA request, but the increasing pressure from advocacy groups and consumers signals rising expectations for brand accountability in ESG and DEI matters. For FMCG industry leaders, the development is a sharp reminder of the reputational risks linked to perceived backtracking on social commitments.
As consumers become more values-driven and socially conscious, sustained transparency around diversity goals and progress remains crucial—not only for trust, but also for long-term brand loyalty and resilience in a competitive marketplace.