Ferrero Travel Market Unveils 2025 Innovations Ahead of TFWA Asia Pacific
Ferrero Travel Market is set to make a strategic impact at this year’s TFWA Asia Pacific Exhibition & Conference in Singapore, unveiling a host of new launches across its core brands: Ferrero Rocher, Kinder, and Tic Tac. The company aims to strengthen its global travel retail footprint with category-driving innovations and premium gifting experiences tailored for the channel.
At the heart of Ferrero’s showcase is a sharpened focus on its key category drivers: Tablets, Gifting, and Ferrero Rocher. Among the standout innovations is the new Ferrero Rocher Tablet Dark Hazelnut, expanding the successful Ferrero Rocher Tablet offer with a variant that taps into consumer demand for dark chocolate with premium nut inclusions.
Ferrero’s gifting segment continues to evolve with the relaunch of the iconic Ferrero Rocher Diamond, now featuring updated artwork and a redesigned lid made from 100% reusable PET, aligning with the brand’s sustainability ambitions. Other gifting novelties include the Ferrero Golden Gallery Signature mini pralines, designed to attract premium chocolate shoppers.
Kinder is also experiencing a major rejuvenation in the travel retail channel. Following a successful relaunch, the brand introduces new seasonal novelties crafted to capture the family and gifting occasions. Key items on display will include Kinder Maxi Mix and Kinder Joy T5, targeting the children’s gifting segment.
Tic Tac, Ferrero’s power brand in pocket confectionery, continues to build momentum with its Hero-themed Tic Tac Packs and the introduction of new flavor innovations designed to reinvigorate impulse purchases in travel retail.
All new releases are part of Ferrero’s strategic “Category Vision” framework, which guides product innovation and merchandising strategy to maximize conversion, basket size, and category value. The company is committed to elevating the shopper experience through premiumization, sustainable packaging, and channel-relevant formats.
With these launches, Ferrero Travel Market underscores its commitment to growing the confectionery category in travel retail through a balanced mix of heritage brands, new flavors, and high-impact gifting solutions—setting the stage for its performance in 2025 and beyond.