ITC Expands FMCG Footprint with 100% Acquisition of Sproutlife Foods
ITC Limited has completed the full acquisition of Sproutlife Foods Private Limited, the parent entity of popular health food brand Yoga Bar. The acquisition strengthens ITC’s presence in the fast-growing health and nutrition segment, a strategic move in alignment with its long-term FMCG vision.
Initially announced in January 2023, the transaction was structured in a phased manner. ITC had first acquired a 39.4% stake through a share subscription agreement and has now purchased the remaining equity share capital, bringing its total ownership to 100%.
Yoga Bar, founded in 2014 by sisters Suhasini and Anindita Sampath, has rapidly gained traction among health-conscious urban consumers. Its portfolio includes nutrition bars, muesli, oats, and other high-protein and clean-label snacks, addressing rising demand for functional and better-for-you food alternatives.
This acquisition enables ITC to tap into a premium niche within the health food category, which has been witnessing double-digit growth. The market for health-focused packaged foods in India is expected to expand significantly as consumers increasingly prioritise wellness and transparency in food choices.
“The acquisition allows ITC to offer a wider range of differentiated, high-quality offerings guided by purpose-led innovation,” stated an ITC spokesperson. With strong synergies in distribution and marketing, ITC is expected to scale Yoga Bar’s reach beyond its core e-commerce and urban retail footprint.
The move also enhances ITC’s positioning in the value-added foods segment. In addition to its strongholds in staples and instant foods under brands like Aashirvaad and Sunfeast, the addition of Yoga Bar enables the conglomerate to offer products at the intersection of health, taste, and convenience.
FMCG players are increasingly eyeing acquisitions to gain quicker inroads into emerging categories and consumer segments. ITC’s strategic buyout reflects a larger industry shift toward clean-label offerings and direct-to-consumer (D2C) innovations, positioning it well for future growth in a Rs 50,000+ crore health foods market.