Ferrero to Expand Brantford Facility in Major Canadian Investment
Ferrero Canada has announced a significant expansion of its Brantford manufacturing facility, reinforcing its long-term commitment to Canadian operations. The upgrade, valued at over $40 million, will boost production capabilities and support the company’s North American growth strategy.
The investment will see the installation of new equipment and technologies aimed at enhancing efficiency, increasing output, and diversifying the production line. Ferrero plans to begin construction in 2024, with operations expected to launch in 2025. This marks the company’s second major investment in Brantford in under five years, highlighting the facility’s strategic importance within Ferrero’s North American network.
Ferrero has operated in Brantford since 2006. The plant currently produces flagship products such as Ferrero Rocher and Nutella, and the expansion is expected to create up to 200 new local jobs. The company’s Canadian workforce already exceeds 1,000 employees across its manufacturing and business operations, including offices in Toronto and distribution centres in Brantford and the Greater Toronto Area.
This latest move underscores Ferrero’s scaling ambitions in the premium confectionery and spreads segments, both of which have seen sustained consumer demand across North America. According to market analysts, the global chocolate confectionery market is projected to reach USD 128 billion by 2027, driven by demand for premium and innovative offerings—an area where Ferrero maintains strong brand equity.
Ferrero’s Brantford expansion also aligns with broader industry trends as FMCG companies seek to build resilience through local production capabilities. In addition to streamlining supply chains, the move supports sustainability goals by reducing transportation emissions and operational inefficiencies.
City of Brantford officials welcomed the announcement, citing the investment as a vote of confidence in the region’s workforce and infrastructure. The expansion is expected to have a positive ripple effect across local suppliers and service providers, solidifying Brantford’s role as a growing hub for food manufacturing in Ontario.
As global FMCG brands continue to adapt to evolving consumer preferences and supply network challenges, Ferrero’s expansion signals both confidence in the Canadian market and a proactive approach to meeting North American demand with localized production solutions.