Ferrero Canada Unveils $45.5M Expansion to Strengthen Brantford Facility
Ferrero Canada is deepening its commitment to local manufacturing with a $45.5 million expansion of its Brantford, Ontario facility. The investment will support increased production capacity, boost innovation, and enhance operational efficiencies for the global confectionery leader.
Expected to be fully operational by 2025, the expansion will introduce new manufacturing lines to meet growing consumer demand for Ferrero’s iconic sweet packaged goods. The Brantford facility has been a strategic asset for Ferrero since it opened in 2006, producing household-name brands such as Ferrero Rocher, Kinder Bueno, and Tic Tac. This latest investment reinforces the company’s focus on local production to drive scalability and innovation in the Canadian market.
“This expansion positions Brantford as a central hub in Ferrero’s North American supply chain,” said Marco Zandona, Industrial Director at Ferrero Canada, who emphasized the importance of agile production capabilities to support evolving market demands. The move will not only enhance output capacity but is also expected to bolster the company’s sustainability objectives through improved automation and resource efficiency.
The Brantford facility currently employs over 1,000 people, and the expansion is expected to create an additional 100 jobs across engineering, technical, and line operations roles. Ferrero’s decision to reinvest in Ontario aligns with broader trends in the FMCG sector, where proximity manufacturing is increasingly prioritized to streamline logistics and reduce time to market.
The announcement has garnered support from all levels of government. The Government of Ontario is contributing $5 million through its Regional Development Program, while the City of Brantford provided permit and planning support. Such public-private partnerships underscore the economic and employment impacts of facility expansions within Canada’s food manufacturing sector, which employs over 250,000 people nationwide.
Ferrero’s latest move affirms its long-term growth strategy in North America, underpinned by strong consumer demand and continued investment in manufacturing infrastructure. As the Brantford plant expands, FMCG stakeholders will be watching closely to assess its impact on local supply chains and category innovation.