World of Coca-Cola Unveils Immersive ‘Stories of Coca-Cola’ Experience
Coca-Cola is set to launch a brand-new immersive exhibit at its Atlanta-based World of Coca-Cola attraction. Opening April 11, the “Stories of Coca-Cola” experience aims to deepen consumer engagement by showcasing the brand’s 138-year journey through an interactive, multi-sensory format.
Located in the heart of Atlanta—a city synonymous with the beverage giant—the newly designed exhibit replaces the long-standing “Milestones of Refreshment” and introduces a fresh approach to brand storytelling. The activation includes seven thematic zones that highlight Coca-Cola’s evolution from a local fountain drink to a global symbol recognized in over 200 countries.
Each zone is designed to immerse visitors in the cultural, historical, and strategic milestones that have defined Coca-Cola’s growth. From the company’s roots in Atlanta to its bottling system innovations and international expansion, the experience combines archival content, digital media, and physical artifacts with interactive elements curated to resonate with today’s engagement-driven audiences.
“Stories of Coca-Cola” also responds to the increasing demand for brand transparency and authenticity. Visitors will explore how Coca-Cola has navigated key decades, including societal shifts, global advertising movements, and product diversification across its portfolio. Notably, the exhibit explores the brand’s role during landmark events and cultural touchpoints—from World War II to the modern sustainability era.
The new exhibit aligns with broader experiential marketing trends that prioritize consumer connection through immersive brand environments. For FMCG players, it highlights the potential impact of leveraging legacy and innovation as storytelling tools that reinforce brand equity both locally and globally.
With attendance at the World of Coca-Cola historically exceeding 1.2 million annually, the “Stories of Coca-Cola” experience is expected to boost visitor engagement while reinforcing Coca-Cola’s position not just as a beverage brand, but as a cultural icon. As experiential formats continue to shape FMCG brand strategies, Coca-Cola’s latest move serves as a benchmark in heritage activation and consumer-centric design.
The opening on April 11 follows months of renovation and marks a notable investment in interactive, forward-looking visitor experiences—underscoring Coca-Cola’s continuing commitment to innovation even in brand storytelling.