Mondelez Invests $65M to Expand Toblerone Production at Swiss Facility
Mondelez International is strengthening its premium chocolate portfolio with a CHF 65 million (approx. $73 million) investment in its production site in Bern, Switzerland. The upgrade will significantly expand Toblerone’s manufacturing capacity and enhance efficiency in response to growing global demand for the brand.
The iconic Bern-Brünnen facility, the birthplace of Toblerone, will see a strategic boost in both automation and advanced technology as part of Mondelez’s broader push to modernize its European production network. The investment supports the company’s aim to capitalize on the continued growth of premium chocolate, which remains resilient despite broader market volatility.
The Bern site will continue producing Toblerone’s classic offerings—including the popular 100-gram and 360-gram bars for global markets—along with a renewed emphasis on innovation. The facility improvements will also enable the development of new formats and packaging solutions tailored to evolving consumer preferences.
This investment aligns with Mondelez’s ambition to grow its footprint in the high-margin premium chocolate segment, which it classifies as a key pillar in its long-term strategy. Toblerone, with its distinct triangular shape and Swiss heritage, remains a core asset within the company’s chocolate portfolio, which also includes brands such as Cadbury, Milka, and Côte d’Or.
Notably, the announcement comes after Toblerone moved some of its production outside Switzerland due to tightened “Swissness” regulations, which restrict national branding on products not entirely produced within the country. By increasing capacity at the Bern factory, Mondelez ensures continued compliance for select Toblerone SKUs while reaffirming commitment to Swiss manufacturing.
From an industry perspective, the move signals a growing emphasis on localized production and category premiumization. As competition intensifies in the global confectionery space, manufacturers are focusing on heritage-driven storytelling, product authenticity, and agile innovation pipelines to maintain brand equity and command higher price points.
Mondelez generated over $36 billion in net revenue in 2023, with chocolate and biscuits comprising the bulk of its performance. Continued investments like this reflect the company’s confidence in the strength of its core brands and its long-term appetite for strategic growth in value-added categories.