Mondelez Invests $65 Million to Expand Toblerone Production in Switzerland
Mondelez International has announced a CHF 65 million (approximately $73 million) investment into its chocolate production facility in Bern, Switzerland. This strategic move aims to enhance production capacity of its iconic Toblerone brand while demonstrating continued commitment to Swiss manufacturing.
The investment will significantly expand the plant’s capabilities, introducing new modern production lines in 2025 and increasing output to meet rising global demand. The facility, located at the foot of the Bernese Alps and often referred to as the “Home and Heart” of Toblerone, plays a central role in the brand’s global footprint.
This is the latest in a series of capital investments Mondelez has made since 2012, totaling over CHF 250 million in its Swiss operations. The upgrades underscore the company’s strategy of driving growth through high-quality manufacturing and innovation in core and premium categories within its global chocolate portfolio.
“This investment further strengthens our commitment to Switzerland as the birthplace of Toblerone,” stated Mert Ertunga, Country Lead for Mondelez Switzerland. He emphasized the company’s goal to align tradition with modern production methods to support the premium brand’s global growth trajectory.
Toblerone, introduced in 1908, has become an internationally recognized Swiss chocolate brand, with exports reaching over 120 countries. Maintaining the integrity of its Swiss identity while scaling production is key to preserving brand heritage and consumer trust. The Bern factory’s expansion enables Mondelez to continue producing Toblerone products that adhere to Swiss quality standards, including the original 35g and 100g bars.
The expansion is also an important move in enhancing supply chain resilience across Mondelez’s European chocolate network. With premium chocolate as one of the company’s focus growth areas, increasing production volume for globally popular SKUs supports category acceleration and market responsiveness.
This announcement comes amid a broader industry trend of premiumisation and rising global demand for heritage confections. For FMCG stakeholders, it signals Mondelez’s ongoing prioritization of strategic investment in key legacy brands with a strong international presence.