Coca-Cola Lounge and New Mural Bring Fresh Energy to Clarksburg Premium Outlets
Clarksburg Premium Outlets has partnered with beverage giant Coca-Cola to unveil a newly designed relaxation space alongside a large-scale mural spotlighting local artistry and brand engagement. The additions signal Coca-Cola’s ongoing investment in experiential marketing within high-traffic retail locations.
Located in Montgomery County, Maryland, Clarksburg Premium Outlets attracts regional shoppers seeking top brand discounts. The latest activation—combining visual storytelling and a branded lounge—aims to deepen consumer connection while enhancing the shopper journey.
The centerpiece of the new setup is a 40-foot mural by contemporary muralist and Maryland native Megan Lewis. Known for her Afro-futurist design language, Lewis’ work incorporates Coca-Cola’s iconic brand imagery with vibrant visuals that celebrate community diversity, tradition, and unity. Positioned near the new Coca-Cola Lounge, the mural adds a cultural dimension to the outlet’s public space, drawing both aesthetic engagement and social media shareability.
Complementing the mural, the Coca-Cola Lounge offers a shaded, open-air environment where shoppers can rest, recharge, and enjoy complimentary beverage samples. The space was designed with comfort in mind, reinforcing Coca-Cola’s lifestyle-oriented positioning in retail environments. The brand has increasingly tapped into high-traffic lifestyle hubs to drive in-person consumer experiences that go beyond product shelves.
This Clarksburg activation follows Coca-Cola’s broader strategy of creating tactile brand moments. By integrating its presence into communal spaces, the beverage leader continues to reinvent how it engages shoppers at the point of leisure and purchase, aligning brand equity with positive, memorable experiences.
For FMCG professionals, the launch underscores a growing trend: experiential branding within outlet malls and shopping centers is becoming a critical channel for high-engagement consumer interaction. As traditional advertising faces saturation, partnerships that blend art, culture, and relaxation are carving out a new blueprint for in-store brand visibility and loyalty building.