Procter & Gamble Leverages AI to Strengthen Internal Collaboration and Productivity
Procter & Gamble (P&G) is adopting AI technologies to boost internal collaboration, shorten product development cycles, and improve operational efficiency across its global operations. The consumer goods giant shared that the deployment of artificial intelligence within teams has resulted in faster decision-making and enhanced employee engagement.
P&G’s CIO Vittorio Cretella emphasized that AI is helping the company scale up its institutional knowledge by making internal expertise more accessible to employees. Rather than replacing human capabilities, AI is being used to amplify them, serving as a dynamic assistant that equips employees to perform more effectively across departments.
“AI is used to unlock the tribal knowledge inside the company and deliver it at scale,” Cretella said. “It empowers employees to collaborate better and make decisions faster.”
Early use cases within P&G include AI-enhanced search tools that allow employees to access internal documents and best practices more efficiently. The company is also experimenting with large language models to support innovation and streamline ideation within R&D and marketing functions. These applications are tailored to specific workflows, ensuring the technology aligns with business needs rather than functioning as a generic solution.
This approach is backed by strong data governance and ethical AI practices. P&G has established clear policies to ensure model outputs are accurate, secure, and aligned with corporate standards. The AI tools are being deployed in controlled pilots before scaling more broadly, balancing innovation with accountability.
While the core focus remains on internal processes, the implications for consumer-facing aspects such as product personalization and marketing agility are promising. As product development teams become more agile, the time-to-market for innovations could shorten, creating competitive differentiation in crowded FMCG categories.
With AI embedded in its operations, P&G illustrates how traditional FMCG firms can modernize team collaboration to unlock greater productivity and accelerate innovation. For industry peers, the company’s measured yet ambitious strategy demonstrates how AI can be pragmatically integrated into corporate culture to drive tangible business outcomes.