Nestlé Expands Nescafé Cold Coffee Range to Tap Soaring Global Demand
Nestlé has announced a significant expansion of its Nescafé cold coffee portfolio, moving beyond traditional offerings in response to a growing consumer shift toward ready-to-drink coffee formats. The launch includes an array of new flavors and formats designed to meet evolving preferences, particularly among younger demographics and urban consumers.
The FMCG major revealed the rollout of canned cold coffee in new flavor variants such as hazelnut and intense café, as part of a broader strategy to capitalize on the fast-growing cold coffee segment globally. The products are set to be available across multiple retail channels and convenience outlets, targeting higher in-home and on-the-go consumption.
Nestlé attributed the strategic move to changing consumption patterns driven by increasing urbanization, rising disposable incomes, and a growing appetite for café-style beverages at home. According to the company, consumers—especially millennials and Gen Z—are increasingly seeking cold, indulgent coffee options that offer both flavor and convenience.
The ready-to-drink coffee category has been one of the fastest-growing subsegments within the non-alcoholic beverages sector. Market data indicates high double-digit growth in several regions, with Asia-Pacific and North America leading consumption trends. Nestlé’s continued investment in this space signals strong confidence in sustained consumer demand and long-term category growth.
Already a leader in the global coffee market, Nestlé is leveraging the strength of its Nescafé brand along with its scale and distribution capabilities to gain an edge in the competitive ready-to-drink segment. The expansion also aligns with the brand’s broader focus on innovation and customization, catering to diverse tastes and increasingly health-conscious consumer choices.
With an emphasis on premiumization, taste variety, and accessibility, Nestlé aims to reinforce Nescafé’s position in the cold coffee market while opening up new consumption moments. As consumer preferences continue to evolve, the company’s product innovation pipeline remains key to driving category leadership and brand relevance.