Jack Daniel’s Expands RTD Portfolio with Vanilla & Coke Launch
Jack Daniel’s is extending its ready-to-drink (RTD) lineup with the introduction of Jack Daniel’s & Vanilla Flavoured Cola. This new variant builds on the success of the brand’s classic Jack & Coke cans, offering consumers a sweeter option infused with vanilla.
Available in 330ml cans with an ABV of 7%, the new RTD will debut in the US before rolling out to additional markets. The launch follows the growing consumer demand for flavored alcoholic beverages and convenience-driven formats within the spirits sector.
Meeting Consumer Demand for Flavor Innovation
Flavored RTDs have gained traction globally, with consumers increasingly gravitating towards unique taste profiles. According to industry reports, the RTD cocktail market is expected to continue its upward trajectory, driven by premiumization and the preference for familiar spirit pairings.
The introduction of Vanilla & Coke aligns with Jack Daniel’s ongoing strategy to expand its footprint in the lucrative RTD segment. By leveraging the popularity of flavored cola, the brand strengthens its position against competitors in the growing whiskey-based RTD category.
Strategic Growth in the RTD Market
Brown-Forman, the parent company of Jack Daniel’s, has been aggressively investing in RTD innovations to capture market share. The launch of this vanilla-infused variant underscores the company’s commitment to expanding consumer choice while reinforcing brand affinity.
As RTDs continue to gain momentum across global markets, brands that successfully balance convenience, flavor innovation, and premium positioning are expected to thrive. The latest addition to Jack Daniel’s RTD portfolio places the brand in a strong position to cater to evolving consumer preferences.
The Jack Daniel’s & Vanilla Flavoured Cola RTD will start appearing on shelves in the coming months, further solidifying the brand’s presence in the fast-growing pre-mixed spirits category.