Jack Daniel’s & Coca-Cola RTD Expands with New Vanilla Flavor
Jack Daniel’s and Coca-Cola are expanding their ready-to-drink (RTD) cocktail lineup with the introduction of a new Vanilla flavor. This marks the latest extension of their successful canned cocktail collaboration, which debuted in 2022. The new variant blends Jack Daniel’s Tennessee Whiskey with Coca-Cola and a hint of vanilla, catering to evolving consumer preferences for innovative flavor profiles.
Expanding the RTD Market with Flavor Innovation
The Jack Daniel’s & Coca-Cola Vanilla RTD will be available in 4-packs of 12-ounce cans, each with a 7% ABV. The launch highlights growing consumer demand for RTD cocktails that offer classic spirits and mixer combinations with a twist. Vanilla-flavored beverages have gained traction in the spirits and soft drink sectors, making this innovation a natural expansion for the brand.
The flavor joins the classic Jack Daniel’s & Coca-Cola offering, which has performed well in the highly competitive RTD market. The addition of vanilla aims to attract both long-time Jack Daniel’s fans and new consumers looking for convenient yet flavorful beverages.
Availability and Market Response
The Jack Daniel’s & Coca-Cola Vanilla RTD is rolling out in the U.S. this month. It will be distributed nationally in retail stores, reinforcing the brand’s commitment to meeting consumer demand for premium RTD cocktails. The product will also be available in international markets, continuing the brand’s global expansion efforts.
Since the initial launch of the Jack Daniel’s & Coca-Cola RTD, the partnership between Brown-Forman and The Coca-Cola Company has seen strong market performance. The collaboration continues to build on the appeal of familiar, high-quality flavors in a convenient format, a trend that has driven growth across the RTD category.
RTD Cocktails Continue to Gain Momentum
The RTD category remains one of the fastest-growing segments in the alcoholic beverage industry. Consumers are increasingly seeking convenient, bar-quality cocktails without the need for mixing. The launch of Jack Daniel’s & Coca-Cola Vanilla underscores the rising importance of flavor innovation in maintaining momentum within the category.
With this latest addition, Brown-Forman and Coca-Cola reinforce their commitment to shaping the future